Thursday, January 7, 2010

Dialight Announces New Chief Marketing Officer

Dan Polito appointed to lead marketing efforts as company further expands into the high-brightness white LED arena.

Farmingdale, New Jersey USA – 7 January 2010 – Dialight (LSE: DIA.L) today announced the appointment of Daniel J. Polito to the post of Chief Marketing Officer. Polito brings more than 25 years of international marketing management experience to Dialight, the world leader of applied LED lighting solutions. Dialight’s innovative solid state lighting products are considered the first choice for companies worldwide that are rapidly replacing less-efficient incandescent and fluorescent lighting systems.

Polito’s former positions include Chief Marketing Officer at Lamina Lighting, Vice President of Marketing at Environmental Lighting Concepts (ELC), and Vice President of Marketing at both Thomson/Reuters and The Dun & Bradstreet Corporation. Most recently Polito served as President of North American operations for Enfis Lighting, an LED lighting technology manufacturer based in the UK.

Based at Dialight’s USA headquarters in Farmingdale, New Jersey, Mr. Polito will oversee all areas of the company’s marketing efforts targeting the industrial, commercial, hazardous location and various infrastructure markets. He will report directly to Roy Burton, Chief Executive of Dialight.

“Dan Polito is a seasoned marketing veteran who brings relevant and successful marketing management experience to Dialight specifically in the high brightness LED technology space,” stated Burton. “He has a demonstrated track record of opening up new markets, building brands and leading successful marketing organizations. I am certain that with his considerable product marketing and business development experiences he will further strengthen our position as the dominant provider of LED lighting solutions on a global scale.”

Dan Polito added, “There are a number of exciting opportunities for the LED technology that Dialight provides, driven in part by initiatives set forth by various governments around the world due to growing environmental concerns, as well as the demand for greater product reliability and consistency. I am excited to be part of this outstanding team.”